“Common mistakes in Customer journey mapping and how to avoid them”
Customer journey mapping is a strategic tool that visualizes how the audience interacts with your product or service.
“8 key steps to creating a Customer Journey Map that drives results”
Rather than just collecting the data, businesses should create an effective customer journey map as it helps to…
“How to Create Effective User Personas for Your Business”
Effective user personas are critical to any successful product marketing campaign as it helps to clarify who the…
“7 common mistakes to avoid when creating User personas”
Creating user personas helps teams focus on specific audience segments which enhances product design and development.
“A Comprehensive Guide to User Experience Evaluation”
when users find the product or website difficult to navigate they don't wait, they just leave the site and seek…
“Qualitative vs. Quantitative: Why Both Matter in Research”
Research is essential for improving practices, developing technologies, and contributing to societal progress.…
